Summary

Look Right is an international branding agency based in Taiwan, serving a diverse range of clients by focusing on localization for foreign companies and internationalization for Taiwanese brands.

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As the only Mandarin speaker at Look Right, I served as a translator, copywriter, and interpreter, acting as a bridge between different cultures.

I played a pivotal role in localization, as I crafted and adapted marketing materials to resonate deeply with local audiences while preserving the brand’s distinct voice.​ I translated and adapted a wide array of branding content including website copy, press releases, promotional collateral, as well as business documentations like contracts and proposals. 

I also designed a social media strategy and produced content for LinkedIn, Facebook, and Instagram, tailoring styles to engage each platform’s unique audience.

 Work Sample

EN

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